How does a beloved spirit from the House of Suntory appeal to the moderation generation?
With a new product: Third Face, a nonalcoholic reimagining of Roku Gin, aimed at those who value staying true to their authentic selves.
The Japanese theory of Three Faces is the core of our new concept — it helps us understand the very facets of our being. Who are we to the world, those closest to us, and to ourselves?
Third Face is a celebration of Roku Gin’s rich identity, blending elements like botanicals, the raw edge of washi paper, and inky illustrations while bringing new meaning to its signature hexagon with three faces etched inside.
TO OURSELVES - THE BRAND
Hexagon-branded items will spark curiosity around our new brand, captivating both newcomers and Roku Gin’s dedicated fanbase.
We are unveiling our Third Face to a select group of influencers and inviting them to do the same at our garden party, A Night of A Thousand Faces. Guests will savor curated cocktails and find themselves in our mirror maze. Surrounded by beautiful botanicals, we will celebrate AAPI artists and drag performers that exemplify Third Face’s values.
TO OUR CLOSE FRIENDS - LAUNCH PARTY
After the soft launch, Third Face will be unveiled to the world, hitting store shelves and showcasing pairing cocktails from the launch party, so everyone can get a taste.
TO THE WORLD - OFFICIAL LAUNCH
AD Partners: Camryn Brennan + Amanda Tenzlinger | CW Partners: Dominick Duda + Grace Poukey