Beans have long been the butt of the joke, but with rising colorectal cancer diagnoses in young men, Bush’s, and it’s high-fiber content, has an important role to play during colorectal cancer awareness month.
Bush’s will raise awareness for colorectal cancer when men are paying attention: during March Madness.
Bush’s will host a tailgate event to encourage screenings sign ups featuring a delicious bean-filled menu crafted by Chef Thomas Lents, a colorectal cancer survivor.
After our giveaways, a portion of proceeds from limited-time merchandise sales will go towards The Colorectal Cancer Alliance.
*Headphones recommended
Bush’s will get people talking with the “Who Dealt It” jumbotron.
After driving a surge in screenings and bringing the beans all month long, Bush’s will celebrate the progress made for the cause at a final four watch party.
Throughout March and beyond, Bush’s microsite will act as the the ultimate resource for those looking to join in the fight against colorectal cancer, whether they’re at a game or on the couch.
AD Partner: Nikki Ledee | CW Partners: Macon Porterfield + Evan Touhy