Airports are one of the most uncomfortable places for your feet — and wherever you’re headed may only bring them more misery. Dr. Scholl’s is taking over the airport to set travelers up for success, showing them that comfort’s in the air.
Travelers will learn that comfort is in the air the moment they experience this insole material walkable billboard.
After travelers are tempted with a billboard trial, they can find one of the Scholl’s vending machines for a free pair of insoles.
Guests with some time to kill can kick back and relax in Scholl’s club lounge, featuring all things comfy.
By the time travelers reach their gates, Scholl’s will have made an impression that goes beyond their memory foam insoles.
CW Partner: Ben Gritton